Publicity photographs for the launch of a Horse Code PR campaign

It is quite common these days for clients to ask their Press and PR photographer for a ‘set’ of images that they can then use a cross all media when launching a publicity campaign.

I was asked to shoot a set of images to publicise the launch of a new Horse Code initiative on the East Devon Pebblebed Heaths. The client wanted the images for a campaign poster, to illustrate a Press Release for media and their web site and social media channels.

Working in the rain and with two horses who would rather be galloping over the commons than standing still to have their picture take. I patiently moved riders and their horses into a variety of landscapes to get the required pictures and successfully fulfill the brief for the client.