Rekord Media was excited to be commissioned to shoot the pictures for the new Cavanna Homes Winter / Christmas campaign.
It was a bit odd trying to get into the Christmas spirit in early September but working with the talented interior designer, we dressed two of Cavanna Homes finest show homes to illustrate how cosy a new home can look, especially at Christmas.
We undertook a recce of the two houses in advance to advise what we thought would work well; firstly the executive style homes at Wolborough Hill in Newton Abbott, where the window in the dining room cried out for a beautifully decorated Christmas tree and the show home at the Barley Meadow development in Dawlish, where the front door lent itself to be decorated.
The interiors were shot over two evenings, so we could take pictures during the twilight hour – that time in the evening when there is still enough light in the sky so it doesn’t look totally black in the pictures.
The available light from the candles and fairy lights was used to give the pictures a lovely warm feel and in some pictures we used our video lights to give the shadow areas a lift. We find them quicker to use in this situation than flash lighting.
The client was delighted with the proofs and after a few ‘wintery’ tweaks in photoshop and lightroom the pictures are being used extensively on Cavanna Homes social media channels and used across 2 pages in their newsletter.